2018年共有52家企业的授权零售额超过10亿美元,企业个数较2017年减少了4家。
在2018年度授权商榜单中,排名变化最大的是来自加拿大的Spin Master。2017年,该企业首次商标,排名100位之后,在2018年,随着汪汪队立大功、哈驰魔法蛋等爆款的持续发酵,Spin Master从8500万的零售额增长到18亿美元,排名直线上升到35名。
Maigoo编辑了解到,2018年在中国大火的小猪佩奇,也带动了英国eOne公司的零售额增长,2018年,eOne零售额达25亿,比2017年增长10亿美元,名次从38名上升到27名。
从国家来看,日本动漫或面临下滑困境。曾经红极一时的精灵宝可梦,2018年IP产品零售额下降明显,东映动画的零售额也有所下滑。
中国进入榜单的授权商增加了一家,2018年进入榜单的三家企业分别是41位的华强方特、68位的奥飞娱乐、109家位的天络行。在全球授权行业版图上,中国力量越来越大,不容忽视。
排名 | 企业名称 | 2018年零售额 |
1 | 华特迪士尼 | $54.7B |
2 | 梅雷迪思 | $25.1B |
3 | PVH Corp. | $18B(E) |
4 | 时代华纳 | $11B |
5 | Authentic Brdnds Group | $9B |
6 | 孩之宝 | $7.1 B |
7 | 环球公司 | $7.1 B |
8 | 艾康尼斯品牌管理 | $7B (E) |
9 | 亚康姆集团 | $5.5B |
10 | 美国职业棒球大联盟 | $5.5B(E) |
11 | Roinbow | $4.2B |
12 | 三丽鸥 | $4B |
13 | Sequential Brands Group | $4B |
14 | IBML | $4B(E) |
15 | 通用汽车 | $3.5B (E) |
16 | 美国国家橄榄球联盟 | $3.5B(E) |
17 | 美国职业篮球联赛 | $3.2B(E) |
18 | Bluostor Alliance | $3.1B |
19 | 伊莱克斯 | $3B |
20 | 攀领集团 | $3B(E) |
21 | 花花公子 | $3B |
22 | 宝洁 | $3B |
23 | 精灵梦可宝 | $2.98B |
24 | 卡特彼勒 | $2.93B |
25 | 法拉利 | $2.6B (E) |
26 | Kathy Iroland Worldwide | $2.6B (E) |
27 | Entertainment One | $2.5B |
28 | 拉尔夫劳伦 | $2.5B(E) |
29 | DHX Media | $2.37B |
30 | 惠而浦公司 | $2.2B (E) |
31 | 福特 | $2B (E) |
32 | 美泰 | $2B |
33 | 东映动画公司 | $1.9B |
34 | 史丹利百得 | $1.84B |
35 | Spin Master | $1.8B(E) |
36 | 美国马球协会 | $1.7B |
37 | NFL Players Association | $1.65B |
38 | 好时 | $1.6B |
39 | 慧俪轻体国际 | $1.6B(E) |
40 | 英国广播公司 | $1.4B |
41 | 华强方特 | $1.4B |
42 | 北美职业冰球联盟 | $1.3B(E) |
43 | 芝麻街工作室 | $1.3B |
44 | 新奇士 | $1.3B(E) |
45 | MGA | $1.2B(E) |
46 | 特艺集团 | $1.1B |
47 | 可口可乐 | $1B(E) |
48 | Margaritaville Enterprises | $1B(E) |
49 | 美国纳斯卡车赛 | $1B(E) |
50 | 派瑞艾力斯 | $1B(E) |
51 | 美国职业摔角联盟 | $1B(E) |
52 | 皮尔卡丹 | $1B |
53 | Dr.Seuss Enterprises | $997.5M |
54 | PGA Tour | $855M |
55 | IMPS | $830M |
56 | Focus Brands | $810.4M(E) |
57 | Emoji公司 | $806M |
58 | 乐高集团 | $800M(E) |
59 | Church & Dwight Co. | $730M |
60 | Moomin | $678M(E) |
61 | Westinghouse Electric Company | $635M(E) |
62 | polaroid | $620M(E) |
63 | Moose Toys | $610M |
64 | National Geographic partners | $609M |
65 | Lagardere Group | $600M |
66 | The smiley Company | $592.9M |
67 | Keurig Dr Pepper | $589M(E) |
68 | 奥飞娱乐 | $520M |
69 | Welch's | $510M |
70 | Tommy Bahama | $509M |
71 | Hearst | $505M(E) |
72 | Energizer Brands | $504M |
73 | Discovery Inc. | $501M(E) |
74 | Telefunken | $480M |
75 | Art Brand Studios | $450M |
76 | Studio 100 | $443M |
77 | Major League Soccer | $420M (E) |
78 | Diageo | $400M |
79 | The Goodyeor Tire & Rubber Company | S400M |
80 | ITV Studios Global Entertdinmont | S400M |
81 | Motorola Mobility (Subsidiary of Lenovo) | $396.9M(E) |
82 | C3 Entertainment | S380M (E) |
83 | Michclm Lifestyle | $378M |
84 | EdStm⑽ Kodak Compdny | S367M |
85 | Sony Pictures Entortammertt | $360M |
86 | Activision 8lizzard | $350M |
87 | Mars Retail Group | $340M (E) |
88 | Ironman | $337M |
89 | CBS Consumer Products | $330M |
90 | Nissan Motor Company | $330M (E) |
91 | Animaccord | S327.3M |
92 | Scott Brothers Global | $310M |
93 | Skochors U.S.A. | $300M |
94 | 4K Media | $300M (E) |
95 | 41 Entertainment | S290M (E) |
96 | Silvergato Media | $280M |
97 | Volkswagen | S280M (E) |
98 | John Oecre | $260M (E) |
99 | Corto Blanche Croup | S250M |
100 | Gonoral Mills | S250M (E) |
101 | TGI Fridays | S250M |
102 | Briggs A Stratton Corporation | $245M |
103 | The Eric Carlo Studio | $245M |
104 | Rovio En:ort〇inmcnt Corporation | $230M |
105 | Golden West Food Group | $220M (E) |
106 | Boy Scouts of America | $219M |
107 | Crayola | S215M (E) |
108 | Anheuser-Busch InBev | $214M |
109 | 天络行 | $210M |
110 | VIZ Media | $210M |
111 | Girl Scouts of the U.S.A. | $200M |
112 | Hamilton Beach Brands | $200M (E) |
113 | JCB | $200M |
114 | Santoro Licensing | $196M |
115 | Sports Afield | $193M(E) |
116 | Roto-Rooter | $190M |
117 | Smithsonian | $179M(E) |
118 | Molitta | $165M |
119 | Kawasaki Motors Group | $165M(E) |
120 | Reynolds Consumer Products | $160M(E) |
121 | Condd Nast | $150M |
122 | KISS Catalog | $150M |
123 | Snuggle | $150M |
124 | Wolfgang Puck Worldwide | $148M(E) |
125 | Gold's Gym | $147M(E) |
126 | Perfotti Van Melie | $145.4M |
127 | Aordrrvin Animotions | $140M(E) |
128 | LA-Z-BOY | $140M(E) |
129 | Talpa Global | $135.1M |
130 | AgfoPhoto | $135M |
131 | 8oam Suntory | $135M(E) |
132 | BuzzFeed | $135M |
133 | Gdmos Workshop | $135M |
134 | Lamborghini | $135M(E) |
135 | Tony Roma's Famous Ribs | $130M(E) |
136 | The Astnd Lmdgrcn Compony | $124M(E) |
137 | Cold Stone Creamery | $102.7M(E) |
138 | CrurKhyroll | $100M |
139 | Black Flag | $100M(E) |
140 | PepsiCo North America | $100M(E) |
141 | ZAG | $100M(E) |
142 | The ScottsMiracle-6ro Company | $98M |
143 | V&A | $91M |
144 | U.S. Army | $90M |
145 | Mack Truck | $75M(E) |
146 | Minor League Baseball | $68.3M(E) |
147 | Pldncta Junior | $63.5M |
148 | Biltmoro | $62M |
149 | Pockot.wotch | $46.3M |
150 | Jelly Belly Condy Company | $35M |
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